Performance Marketing Consulting

Reduce your CAC by 30–50% within 3–4 months.

LoyalCape is run by performance marketers with 12+ years across BFSI, Automobile, Fashion and Edtech — built to drive measurable, scalable growth on Meta, Google and beyond.

2X
Scale with Reduced CAC
12+
Years of Expertise
6
Years in Business
4
Industry Verticals
Performance analytics dashboard
−40%
Avg. CAC reduction
Who We Are

Built by performance marketers, for performance outcomes.

Founded in 2021, LoyalCape is a consulting agency driven by practitioners with over 12 years of hands-on campaign experience. We've operated at scale across India's most competitive digital verticals — we don't just advise, we've done it.

BFSIAutomobileFashionEdtech Meta AdsGoogle AdsAffiliate Marketing

Consulting with Accountability

We embed in your campaign architecture, identify inefficiencies, and restructure for performance — with clear milestones and measurable targets at every stage.

Affiliate & Aggregator Partnerships

As an experienced affiliate campaign partner, we unlock non-social acquisition channels that most agencies overlook — driving both volume and cost efficiency.

End-to-End Campaign Frameworks

From creative strategy to process playbooks, we give your team the structure and toolkits to sustain and scale performance gains over time.

What We Do

Six capabilities, one goal — lower CAC at higher scale.

A focused, practitioner-built set of capabilities designed to reduce cost, improve lead quality, and scale your marketing with confidence.

01

Meta & Google Campaign Optimisation

Deep-dive audits and continuous optimisation of paid social and search — restructuring targeting, bidding and creative to cut CAC without sacrificing scale.

Before vs After CACMetaGoogle↓40%
02

App Marketing

Performance-first app install and re-engagement campaigns focused on quality installs, activation rates, and measurable ROI — not just volume.

Install → Activation funnelReachInstallActivate
03

Affiliate & Aggregator Partner Framework

Design and management of affiliate programs and aggregator partnerships — building scalable, cost-efficient acquisition channels well beyond social media.

Multi-channel partner networkBrand
04

Creative Strategy

Data-driven creative frameworks — from ad concept to production briefs — that align messaging with audience intent and lift click-through and conversion meaningfully.

CTR uplift post creative refresh+2.4x CTR
05

Non-Social Lead Generation

Identifying and activating as many alternative lead generation channels as possible — programmatic, content, partnerships — to reduce dependence on Meta and Google.

Lead channel diversificationAffiliateProgram.EmailSEOOther
06

Scale with CAC Control

Significantly increasing spend while maintaining or reducing CAC — through smart budget distribution, channel mix optimisation, and rigorous incremental testing.

Spend ↑ & CAC ↓ simultaneouslySpend ↑CAC ↓
Client Results

Outcomes that speak for themselves.

Across edtech, fintech, and co-working — our engagements consistently deliver 30–50% reductions in acquisition cost within 3–4 months, alongside meaningful scale-up in spends.

Avg. CAC reduction across engagements35%40%30%40%CuemathEmeritusUni CardsWeWork
Cuemath
Online Math Tutoring · Edtech
35%
Reduction in Lead Cost
CAC ↓
Reduced lead cost by 35% while fully maintaining lead quality — without a drop in volume or purchase intent.
Emeritus
Professional Education · Edtech
40%
CAC Reduction in 4 Months
Scale ↑CAC ↓
Achieved a 40% CAC drop in 4 months while simultaneously doubling campaign scale.
Uni Cards
Co-branded Credit Card · BFSI
40%
Lower Mid-Funnel Lead Cost
Top funnelMid funnelCAC−40%−30%
Saw 40% reduction in cost per mid-funnel lead and a 25–30% drop in overall CAC across campaigns.
WeWork India
Co-working Spaces · Real Estate
6:1
Revenue to Cost Ratio
CostRev.6:1Revenue : Cost
Delivered a 6:1 revenue-to-cost ratio through highly targeted, performance-led campaigns.
How We Work

From audit to impact — in 4 structured steps.

01

Discovery & Audit

We go deep into your current campaign architecture, spend data, creative performance, and channel mix to identify exactly where cost is being wasted.

02

Strategy & Framework

We design a structured plan — campaign restructuring, creative brief, channel diversification and affiliate framework — with clear milestones.

03

Execution & Optimisation

Campaigns go live. We test, iterate and optimise continuously — cutting underperformers, scaling what works, documenting every learning.

04

Scale & Sustain

With CAC under control, we aggressively scale budgets while handing your team the playbooks to sustain results independently.

Common Questions

FAQ

Answers to the questions we hear most from potential clients before they engage with us.

Performance trajectory
LoyalCape is a performance marketing consulting agency. We audit, restructure and optimise your paid campaigns on Meta, Google and affiliate channels — with the goal of reducing your Customer Acquisition Cost by 30–50% within 3–4 months.
Our team has deep experience in BFSI, Automobile, Fashion and Edtech. Our frameworks are applicable across most performance-marketing-driven verticals.
Most clients see meaningful improvement in CAC and lead quality within the first 4–6 weeks. Significant, sustained results — typically 30–50% CAC reduction — are achieved within 3–4 months.
Both. We offer pure consulting where we work alongside your internal team, and managed services where we run campaigns directly. The model is tailored to your team structure.
Primary expertise in Meta and Google Ads — including Search, Display, YouTube, and Performance Max. We also build affiliate campaign frameworks and identify non-social lead generation channels.
Fill out the enquiry form below or reach out directly by email. We'll schedule a discovery call to understand your goals and recommend the right engagement model.
Get In Touch

Let's talk performance.

Tell us about your current campaigns and growth goals. We'll respond with an honest assessment of where we can help.

Email
hello@loyalcape.com
Location
India

Thank you.

Your enquiry has been received. We'll be in touch within 24 hours.